On Saturday after I spoke on a panel called “News as Infotainment,” two lovely ladies from Frontline (FRONTLINE!) came up and asked me for examples of interactive and “infotainmenty” news presentations I really loved. I didn’t have time to go over them in person, so here you go, ladies:
The ramblings and rantings of the actor, the pundit and the dictator have collectively compelled us as a nation, and while the three men are from vastly different backgrounds, the words that come out of their mouths are strangely similar. As the magazine wrote, “To demonstrate just what a struggle it is to distinguish between the mad ramblings of an entertainer, a despot, and a newsman another entertainer, we’ve put together this quiz. If you get them all right, you are some kind of savant.”
Qaddafi is leading to all sorts of creative inspiration. Vanity Fair’s “Qad Libs,” based on the childhood word game “Mad Libs”, allowed readers to “create a realistic hard-line speech by inserting your own bizarre words into the colonel’s actual defiant address.” The magazine allowed readers to fill in a string of nouns, adverbs and adjectives in their interactive form to create their own Qaddafi rants. Amazingly, every customizable rant seemed right on.
In response to the nations gazillion trillion dollar deficit, and the frightening shortfalls of state governments around the country, media companies have followed in The Times’ footsteps with interactive budget puzzles that allow the user to find ways to balance the budget. Poynter’s recent piece discusses the limitations of these puzzles (the game writers get to set the parameters of what to cut or revenue to increase) but this is a great way to make real the budget troubles of governments, teach readers about the decisions that have to be made and allow for audiences to prioritize what they think is important.
The Chillout Song, by Ze Frank (my hero)
Frank’s project teaches us a beautiful lesson about how technology and social sharing can enable human connection. As you’ll read in the story he lays out, he received an email from a girl named Laura who was stressed out and felt hopeless; she asked for a song to help calm her nerves. Frank asked her to describe her feelings, which then led to a sketch of a song that he then asked his audience to record themselves singing. It led to a gorgeous result, no pitch correction required, that you can now purchase online.