A big thank you to the two Angies — Angela Kim of Yahoo! and Angie Goff of NBC Washington — for paneling it with me today at the UNITY Journalism convention. UNITY brings together the minority journalism organizations for one giant confab every four years, and I’m really happy to have moderated this (hopefully practical) talk about tools you can use to better engage with your audiences online.
Links and examples from the presentation:
Yahoo! Homes on Pinterest
An example of how Yahoo! developed an identity on Pinterest.
Marketplace: Your Neighborhood Through Your Eyes
A Public Insight Network project using photos to tell a story. Any news organization can get involved with the Public Insight Network by contacting American Public Media.
Yahoo! Sports on Instagram
An example of what you can do with your reporting team’s photos on Instagram.
Down But Not Out
How Yahoo! Finance aggregated user-generated content on a simple, free Tumblr.
Allows you to update a story in the field or set the scene before a liveshot for your Twitter/Facebook audience. You can also capture moments during commercial breaks.
Demonstrating Free Apps – “App of The Day”
To better integrate tech products with your television audience, most newsrooms have the capability to allow talent to introduce and demonstrate free apps.
Encourage the audience to interact with you ask questions. Also builds your own social media brand.
Google + and Google Hangout Tutorial
KOMU-TV in Columbia, Missouri rocks their Google+ presence. This quick video tutorial shows viewers how to get on Google+ and participate in a hangout.
Questions? Feedback? Leave a message in the comments or tweet me.