Japanese Readership

What is the future of journalism? Pick any adjective out of the dictionary and that word can describe it. The news business is in such a revolutionary time that filling in “The Future of Journalism is ____” with any word, and supporting the argument, has become a parlor game among a certain mass media-obsessed set.

Today I found myself on another future of journalism panel, and a Japanese journalist shared the observation that his paper’s business plan is “old people living longer.” Luckily, he says, Japan is an aging society and “old people love the printed paper,” so their business model rests on those eyeballs. The only times people call to cancel their subscriptions is when a subscriber has a.) died, or b.) lost enough eyesight that the print is too difficult to read.

Banking on old people to stick around as long as possible (in relatively good health) is kind of Japan’s nationwide policy, come to think of it.

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