Spoke for the first time at Social Media Breakfast Austin this morning. While 7:30am is too early for my taste, good discussion, smart people and Torchy’s Tacos made it worth it.
We got questions about whether PR professionals should use Twitter to communicate with reporters (yes, but not obsessively), how media can monetize social media (it probably can’t) and what the future of journalism looks like (Google Wave, wikis, context).
The most interesting question we’ve all confronted in journalism panels of late is this idea that there’s a vast ‘sewage pipe’ of information out there, and it is difficult for consumers to sort the waste from the valuable pieces of information. How should we best help people find the news they need? Curation/aggregation is a good start, so long as the readers grant the curator or the news organization credibility. I’m also interested in advanced, dynamic tagging. But let’s have a conversation about this… reliable information is hard to measure and hard to find. What’s the best way journalism organizations can get it to the people who want it?